Meet the Misfits
Our dynamic team combines a consulting firm's strategic expertise with the creative power of a design studio. Our unique approach combines hands-on visual thinking, co-creation, and people-centered design to help organizations envision the future, design the path to get there and bring the vision to life.
PRI KRISH IYER
Founder and Decision Maker
Priyankaa Krishnan is an industrial designer and a PhD candidate in Learning Technologies with a double major in Human-Computer Interaction and Educational Technology from Iowa State University. Her teaching and training work in higher education is towards public speaking, design thinking, teaching pedagogies, educational technology, visual communication, and public relations. She also works as a certified instructional designer for Engineering, LAS Online Learning and CELT at Iowa State University. Her laugh comes from within, and her energetic focus on absorbing the world leads to productive tactics and clear operations.
Abigail Luchsinger
Founder and Connector
Abigail Luchsinger is an interdisciplinary designer and a graduate in industrial design at Iowa State University. Her current academic and professional work is centered on certified personality psychology training, user-centric design strategies, attentive client communications, mentoring students in designerly ways, and building better social capital on teams. Rooted in a performing arts background, she is a strong advocate for the power of play, curious collaboration, authentic storytelling and empathetic exploration to inspire innovation. She drinks plenty of cold brew coffee, while investigating ensembles and improv techniques and performing with a dinner theater.
Ana Luz
Founder and Undoer
Ana Luz is the incoming Director of Innovation and Entrepreneurship and an Associate Teaching Professor at the College of Design, Iowa State University. She has a double track in design and architecture and education sciences, and is certified in curriculum development and disruptive innovation. For the past 20+ years, she has trained and instructed K-12, undergraduate, graduate and postgraduate students, faculty, staff, corporate, industry and government human beings on: design thinking, problem-solving, insights’ systems, team dynamics and creative leadership, strategic change management. She does not sit still for long, yet pauses are her favorite tempo and place of be[com]ing.